VISUAL WAYANG PADA LIVERY BUS PO. HARYANTO SEBAGAI BENTUK IDENTITAS BUDAYA JAWA

  • Yoga Rarasto Putra Institut Teknologi dan Bisnis Ahmad Dahlan
  • Agung Muhammad Natsir Institut Teknologi dan Bisnis Ahmad Dahlan
  • Hafidh Purnomo Aditamimi Institut Teknologi dan Bisnis Ahmad Dahlan
  • Arto Widodo Institut Teknologi dan Bisnis Ahmad Dahlan
Keywords: wayang, deformation, Javanese culture, PO. Haryanto's livery bus

Abstract

Livery design is an important factor in the attractiveness of a transportation service company, including autobus companies. An attractive and unique livery design owned by the Haryanto autobus company, featuring illustrations of wayang characters. This design was uniquely designed through an exploration of changes in the shape of the wayang. This exploration adds value to the beauty and attraction that contains Javanese cultural values. These values ​​are widely demonstrated through the selection of wayang figures as symbols of Javanese culture. This research wants to see how deformation and stylization techniques as styling in changing the shape of wayang are applied to the Haryanto bus livery. The changes and styling made were observed qualitatively through content analysis methods to obtain depth of analysis. From these observations it can be concluded that the use of wayang figures created into graphic works is a form of visual appeal as well as identifying Javanese culture in society.

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Published
2024-06-30
Section
Articles