Kajian Komposisi Fotografi Studi Kasus Foto Makanan Mie Gacoan Di Media Sosial Instagram

Ahmad Alberd; Wulandari

Ahmad Alberd Universitas Indraprasta PGRI, Jakarta
Wulandari Universitas Paramadina

Keywords: Photography Composition, Food Photos, Instagram, Mie Gacoan, Visual Aesthetics

Abstract

The purpose of this research is to study the photos of Mie Gacoan products displayed on the Instagram social media platform. Using a descriptive qualitative approach and visual content analysis, this research explores how the photography composition principles used by the Mie Gacoan brand build an attractive aesthetic on the online platform, Instagram. Food photos were collected from the official Mie Gacoan account. The findings indicate that the food photos of Mie Gacoan products apply photographic composition but are not yet optimal. This study is expected to contribute to MSME practitioners in terms of visual branding of food products on social media.

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