Perancangan Visual Buku Company Profile PT Karunia Indamed Mandiri Sebagai Media Informasi Perusahaan

Abstract

In the current era of globalization, advances in information technology are developing rapidly in every company, one of which is in the health sector. The ability to provide information and services quickly, precisely, and accurately to consumers is an important requirement to achieve the satisfaction of a company. In a company, a Company profile is needed because it has a function as a medium of communication and delivery of information about the company to related parties, both internal and external to the company. Company profile is an image of the professionalism of a company that can be used as an effective marketing tool because there are visual elements in the form of images and text. The design and layout elements that make the Company profile design less attractive will cause distrust and disinterest of consumers in a company. The research method used in this writing is qualitative method, the data used is collected by observation, in-depth interview, and literature study. The purpose of designing this Final Work is to design a visual Company Profile book that represents the corporate identity of PT Karunia Indamed Mandiri as a medium of corporate information and creates consumer trust and interest in a company.