Penerapan Karakter Lapu-lapu Dalam Game Mobile Legends: Bang Bang Upaya Mengenalkan Tokoh Pahlawan Filipina

Muhamad Afif Muizzuddin; Andini Aulia Putri; Samodro

Muhamad Afif Muizzuddin Institut Teknologi dan Bisnis Ahmad Dahlan
Andini Aulia Putri Institut Teknologi dan Bisnis Ahmad Dahlan
Samodro Institut Teknologi dan Bisnis Ahmad Dahlan

Keywords: Semiotic, Tri-Indie , Big Dream, Limitations

Abstract

The purpose of this study is to research and describe the moral message contained in the "tri-indie+" advertisement. The method used in this study is to use a descriptive qualitative research method with Roland Barthes' semiotic analysis theory. This research uses Roland Barthes' semiotic theory that language is a complex system of signs, where each word or symbol represents a certain concept or meaning. Then divide the signs based on markers, denotations and connotations. The focus of this research is to interpret the moral message contained in advertising. There is a message contained in every scene in the tri-indie+ commercial, such as a child who has big dreams in his youth in a very limited environment

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