Kritik Seni Desain Logo“One Piece” Berdasarkan Teori Edmund Burke Feldman

Abstract

The The One Piece logo functions as a visual identity that represents the characters, narrative themes, and aesthetic values of one of the most influential works in contemporary popular visual culture. Beyond serving as a title mark, the logo embodies the spirit of adventure, freedom, and imagination that defines the One Piece universe. This study aims to analyze the visual design of the One Piece logo through an art criticism approach based on Edmund Burke Feldman’s theoretical framework. This research employs a qualitative method with a descriptive–interpretative analysis approach. The analysis follows four stages of Feldman’s art criticism model: description, analysis, interpretation, and evaluation. At the description stage, the study identifies the visual elements that construct the logo, including illustrative forms, color schemes, the skull symbol, the straw hat, and typographic treatment. The analysis stage examines the relationships among these visual elements in forming compositional unity, balance, and visual coherence. At the interpretation stage, the research explores the visual impressions and aesthetic values conveyed by the logo as a visual identity, emphasizing its symbolic meanings related to adventure, freedom, and collective identity. The evaluation stage assesses the effectiveness of the One Piece logo in communicating its narrative character, visual appeal, and recognizability within popular culture. The findings indicate that the One Piece logo demonstrates strong visual characteristics, distinctive aesthetics, and a high level of representational effectiveness. The strategic use of visual elements successfully conveys the themes of adventure and freedom while reinforcing the logo’s iconic status. Therefore, Edmund Burke Feldman’s art criticism theory proves to be an effective analytical framework for examining the visual quality and aesthetic value of logo design within the field of visual communication design.