Analisis Desain Bola Sepak Pada Ajang Pekan Olahraga Nasional (Pon) Periode 2021-2024 (Aspek Estetika Visual Dan Identitas Budaya Indonesia)

Abstract

Football design as part of a visual communication medium not only functions as a match equipment, but also has the potential to represent the cultural identity of the region hosting a sports event. This study aims to analyze the visual aesthetics and representation of cultural identity in the official ball design of the XX Papua National Sports Week (PON) in 2021 and PON XXI Aceh-North Sumatra in 2024. The research uses a descriptive qualitative approach with visual and semiotic analysis methods. Data were obtained through observation of research objects, documentation, and literature studies which were analyzed based on visual elements in the form of panel shapes, colors, graphic patterns, typography, logos, and visual composition. The results of the study show that both ball designs have applied the principles of visual aesthetics, namely unity, balance, harmony, proportion, rhythm, and emphasis, resulting in a visually appealing design and fulfilling the technical function as a match ball. Based on semiotic analysis, the visual elements on both spheres form a system of marks that represent the character of modern sports products. However, in the objects analyzed, the representation of the cultural identity of the host region has not been explicitly displayed through the use of traditional motifs, cultural symbols, and visual elements typical of Papua, Aceh, and North Sumatra. This study concludes that the design of the official PON ball has met the visual aesthetic aspects and technical functions, but still has the opportunity to strengthen the representation of cultural identity through the integration of local cultural elements in the design process so that the football not only functions as a sports equipment, but also as a visual communication medium that is able to introduce and preserve Indonesian cultural identity.