Jurnal Citra Dimensi

Analisis Estetika Visual Dalam Sejarah Maskot Kotamadya Tangerang

2026-02-12T07:27:45+00:00

A mascot is a tool used by institutions or social organizations to introduce, influence, and build public perception of the institution, organization, activities to be carried out, and the products they produce. For a region, a mascot is an effective promotional tool to create a positive image of the uniqueness, potential, performance of institutions activities, and communities in the area. Kotamadya Tangerang was established in 1993, and as a city with its own government, it already has 3 (three) mascot products that represent the region as well as the activities that have been carried out. The 3 (three) mascots are Si Atang, Si Botang, and Si Suta. A mascot is a product of visual art and character design, which is not just about visual aesthetics. Messages can be effectively conveyed through an aesthetically well-executed phase. The analysis used on various visual signs in mascots applies semiotic theory. In addition, a hermeneutic analysis was then conducted to obtain the essence and a deep understanding of the interpretation of visual aesthetics.

Analisis Strategi Peradaban Maskot PSSI “Shakti” Dalam Perspektif Sosial, Historis, Dan Estetika

2026-02-12T07:27:23+00:00

A mascot is a visual communication medium that serves as a representation of an institution's identity and values. The PSSI mascot "Shakti" serves as a visual symbol that represents the spirit, strength, and character of Indonesian football. This study aims to analyze the civilizational strategies embodied in the design of the PSSI "Shakti" mascot through social, historical, and aesthetic perspectives. The research method used is qualitative with a descriptive-analytical approach. The analysis was conducted using Roland Barthes' semiotic theory and a hermeneutic approach to interpret visual meaning. The results show that the PSSI "Shakti" mascot not only functions as a visual identity for sports, but also as a symbol of the construction of national values, history, and civilizational strategies communicated through character design.

Kritik Seni Desain Logo“One Piece” Berdasarkan Teori Edmund Burke Feldman

2026-02-12T07:26:51+00:00

The The One Piece logo functions as a visual identity that represents the characters, narrative themes, and aesthetic values of one of the most influential works in contemporary popular visual culture. Beyond serving as a title mark, the logo embodies the spirit of adventure, freedom, and imagination that defines the One Piece universe. This study aims to analyze the visual design of the One Piece logo through an art criticism approach based on Edmund Burke Feldman’s theoretical framework. This research employs a qualitative method with a descriptive–interpretative analysis approach. The analysis follows four stages of Feldman’s art criticism model: description, analysis, interpretation, and evaluation. At the description stage, the study identifies the visual elements that construct the logo, including illustrative forms, color schemes, the skull symbol, the straw hat, and typographic treatment. The analysis stage examines the relationships among these visual elements in forming compositional unity, balance, and visual coherence. At the interpretation stage, the research explores the visual impressions and aesthetic values conveyed by the logo as a visual identity, emphasizing its symbolic meanings related to adventure, freedom, and collective identity. The evaluation stage assesses the effectiveness of the One Piece logo in communicating its narrative character, visual appeal, and recognizability within popular culture. The findings indicate that the One Piece logo demonstrates strong visual characteristics, distinctive aesthetics, and a high level of representational effectiveness. The strategic use of visual elements successfully conveys the themes of adventure and freedom while reinforcing the logo’s iconic status. Therefore, Edmund Burke Feldman’s art criticism theory proves to be an effective analytical framework for examining the visual quality and aesthetic value of logo design within the field of visual communication design.

Perancangan Identitas Visual Pada Desain Kemasan Makanan Ringan MZI Snack

2026-02-12T07:25:53+00:00

The culinary MSME industry in Indonesia is highly competitive due to the increasing number of new businesses offering similar products, rapid innovation, and easy access to marketing through online technology. A unique visual approach is needed to make a product stand out from its competitors. Packaging designs with unique graphics and shapes will influence consumers' decisions to purchase culinary products. MZI Snack is a pioneer in inclusive culinary businesses that empower people with disabilities through the creation of traditional Indonesian snacks, while also changing society's stigma about their abilities. However, the graphics used on the product packaging are not attractive enough to catch the attention of potential buyers. This study uses a descriptive qualitative method, describing the analysis of the visual design of the logo and packaging graphics designed for MZI Snack. This study is expected to increase the understanding of culinary entrepreneurs regarding the importance of utilizing packaging design, because in a good design, culinary entrepreneurs can incorporate the visual identity of the product and brand attributes, as well as increase the selling value of their products in the eyes of potential consumers.

Makna Simbolik Logo Starbuck Dalam Perspektif Semiotika

2026-02-12T07:24:53+00:00

Logo merupakan elemen visual penting dalam membangun identitas dan citra sebuah merek. Starbucks sebagai perusahaan kopi multinasional memiliki logo yang kuat dan mudah dikenali secara global. Penelitian ini bertujuan untuk menganalisis makna simbolik yang terkandung dalam logo Starbucks menggunakan pendekatan semiotika Roland Barthes, yang meliputi makna denotatif, konotatif, dan mitos. Metode penelitian yang digunakan adalah kualitatif deskriptif dengan teknik analisis semiotik terhadap unsur visual logo Starbucks. Hasil penelitian menunjukkan bahwa logo Starbucks tidak hanya berfungsi sebagai identitas visual, tetapi juga membangun mitos tentang kualitas, eksklusivitas, dan gaya hidup global. Logo tersebut merepresentasikan citra modern, premium, serta kedekatan emosional dengan konsumen di berbagai budaya