https://ojs.itb-ad.ac.id/index.php/JCD/issue/feed Jurnal Citra Dimensi 2025-02-19T08:23:12+00:00 Lyscha Novitasari, S.Sn, M.Ds jurnalcitradimensi@gmail.com Open Journal Systems <p><em><strong>JURNAL CITRA DIMENSI - Jurnal Penciptaan dan Pengkajian Desain Komunikasi Visual&nbsp;</strong>adalah jurnal yang diterbitkan oleh Prodi DKV ITB Ahmad Dahlan Jakarta, yang dikhususkan bagi artikel mengenai pengkajian dan penciptaan desain komunikasi visual, desain visual. Ruang lingkup isu JURNAL CITRA DIMENSI mencakup bidang budaya visual, kajian visual, periklanan, branding, ilustrasi, komik, desain batik, desain kemasan, tipografi, desain grafis, desain informasi, media digital, desain web, desain visual, manajemen bisnis desain, animasi, fotografi, videografi, Islamic design, Islamic artpreneur, dsb. Terbit dua kali setahun, Maret-Agustus dan September-Februari.</em></p> https://ojs.itb-ad.ac.id/index.php/JCD/article/view/2956 Semiotika Post-Strukturalis Dalam Desain Ilustrasi Lagu Timur The Adams Karya Ferdi Darmawan 2025-02-13T07:32:55+00:00 Yoga Putra visualcreator69@gmail.com Wahyu Adi Nugraha yogararastoputra@gmail.com Muhammad Farhan Rizky yogararastoputra@gmail.com <p><em>T</em><em>his study aims to analyze the use of post-structuralist semiotics in the illustration design of the Eastern song The Addams by Ferdi Dermawan. Through a qualitative approach, the analysis is conducted on the visual elements that represent the ideas and concepts of the song. The research findings indicate that the use of symbols, colors, and visual composition in the illustration of this song represents the narrative complexity embedded in the song lyrics. Furthermore, this study also highlights the significant role of post-structuralist semiotics in understanding the hidden meanings behind the visual elements used. These findings contribute to a deeper understanding of the relationship between visual art and music in the context of post-structuralist semiotics. </em></p> 2024-12-30T00:00:00+00:00 Copyright (c) 2024 Jurnal Citra Dimensi https://ojs.itb-ad.ac.id/index.php/JCD/article/view/2957 Perancangan Foto Produk Minuman Es Madu Sebagai Media Branding UMKM CV. Aqso Honey Bee 2025-02-19T08:23:12+00:00 Fahrul Azhar fahrultop@gmail.com Wulandari Wulandari buwulandkv@gmail.com <p><em>This study aims to design product photography for honey ice drinks as a branding medium for the MSME CV. Aqso Honey Bee. In today's digital era, product visuals play a crucial role in attracting consumer attention and enhancing market competitiveness. This research employs a qualitative method with a case study approach at CV. Aqso Honey Bee. Data were collected through in-depth interviews, observations, and documentation. The product photography design process focuses on visual elements such as lighting, composition, colors, and product attributes that reflect the brand's identity. The findings indicate that high-quality product photography can enhance positive brand perception and consumer appeal. This study provides practical contributions for MSMEs in optimizing branding strategies through visual media.</em></p> 2024-12-30T00:00:00+00:00 Copyright (c) 2024 Jurnal Citra Dimensi https://ojs.itb-ad.ac.id/index.php/JCD/article/view/2959 Transformasi Logo Oreo dari Masa ke Masa 2025-02-13T07:06:14+00:00 Nauval Farhan Syadila nauvalfarhan.com@gmail.com Aliya Putri Agustine alyaagustine.3008@Gmail.Com Lyscha Novitasari Lyscha@gmail.com <p><strong><em>The Oreo logo design has gone through an incredible journey over the last century. From ornate inscriptions to modern three-dimensional badges, the logo's transformation is a compelling study in design evolution. Its various iterations tell the story not only of the brand itself, but also of changing tastes, trends, and the power of design to embody the brand's spirit. In this section, the researcher will outline five main points that summarize the essence of the evolution of the Oreo logo design which provides a reference regarding the development of a logo form over time.</em></strong></p> 2024-12-30T00:00:00+00:00 Copyright (c) 2024 Jurnal Citra Dimensi https://ojs.itb-ad.ac.id/index.php/JCD/article/view/2958 Kritik Terhadap Juara Desain Packaging Kukubima 2025-02-13T07:06:14+00:00 Ahmad Bahrurrokid rokidahmad@gmail.com Nesya Aristawidya nesyaarstwdy21@gmail.com riki umar tono rikiumar19mei@gmail.com Zul fiqhri zulfiqhri18@gmail.com <p><em>This study evaluates the packaging design by Hans Christian Japutra using a formalist critique approach, which focuses on analyzing visual elements such as shape, color, and composition. The design successfully conveys a sense of energy and patriotism through dynamic visual elements. However, the complexity of these elements can obscure the main message of the product, and the use of bright colors may be too intense for some consumers. In conclusion, while the design effectively communicates energy and enthusiasm, more attention is needed to balance the elements so that the product's message is clearer and easier to understand.</em></p> 2024-12-30T00:00:00+00:00 Copyright (c) 2024 Jurnal Citra Dimensi https://ojs.itb-ad.ac.id/index.php/JCD/article/view/2965 STRATEGI PENGEMBANGAN LOGO HALAL DI ERA DIGITAL 2025-02-13T07:06:14+00:00 Ruddy Yanto ruddyyanto15@gmail.com Basirah Salma Azizah basirahsalmaa@gmail.com Muhammad Istijar ijar.cimko@gmail.com <p><em>The halal logo design is considered not to reflect the diversity of Indonesia and Islamic values. Halal writing has a forced impression because it is included in the word "halal". Through research on the new halal logo and its impact, this study deepens research on development strategies, aesthetic values of gunungan wayang and surjan in the new halal logo. Qualitative methods along with literature study or data collection techniques are used in this study with the discussion of halal logo development strategies in the digital era. Gunungan wayang and surjan have an important role in the logo to build a visual identity, the development strategy in the design describes and strengthens the visual representation. The development strategy in the halal logo involves a strong brand identity making it the main foundation in the halal logo development strategy, consistency and relevance in the digital era are very important in testing effectiveness to ensure that the halal logo remains consistent and effective.</em></p> 2024-12-30T00:00:00+00:00 Copyright (c) 2024 Jurnal Citra Dimensi