The Effect of Technology Characteristics and Campaign Characteristics on the intention to donate mediated by empathy (Study on Donors laznasdewandakwah.or.id)
Keywords:
Campaign Characteristics, Intention Donate, Technological Characteristics
Abstract
The era of disruption 4.0 has driven Islamic philanthropic institutions to initiate a digital platform in the collection of ZIS, shifting from traditional ZIS collection strategies to digital ones that are increasingly easy, fast, transparent, and cost-effective. This research aims to analyze the role of technological characteristics and campaign characteristics in influencing the intention to donate on the laznasdewandakwah.or.id platform, as well as testing empathy as a mediating variable. This study will be conducted on donors of laznasdewandakwah.or.id located in Bekasi. The analysis tool used in this research is Structural Equation Modeling with the assistance of AMOS 22 software. The research findings indicate that technological characteristics and campaign characteristics influence the intention to donate. Additionally, the empathy variable plays an important role in mediating the relationship between technological characteristics and campaign characteristics and the intention to donate. This research makes a significant contribution to expanding the understanding of factors that influence the intention to donate in the context of online fundraising. By considering effective technological and campaign characteristics, as well as the role of empathy as a mediator, this research can help improve fundraising strategies and have a positive impact on laznasdewandakwah.or.id in achieving their charitable goals.
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Anderson, J. C., & Gerbing, D. W. (1988). Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach. Psychological Bulletin, 103(3), 411–423. https://doi.org/10.1037/0033-2909.103.3.411
Baah-peprah, P. (2023). Explaining reward crowdfunding backers ’ intentions and behavior. Baltic Journal of Management, 262–281. https://doi.org/10.1108/BJM-07-2022-0268
CAF. (2021). CAF World Giving Index 2021; A lobal pandemic special report. In Charities Aid Foundation (Issue June).
Chang, Y., Yu, H., & Lu, H. (2014). Persuasive messages , popularity cohesion , and message diffusion in social media marketing. Journal of Business Research. https://doi.org/10.1016/j.jbusres.2014.11.027
Fadli. (2023). Gelar Rakornas Zakat 2023, Kemenag Ungkap Pengumpulan ZIS Capai 21 Triliun. Dki.Kemenag.Go.Id.
Gleasure, R., Feller, J., & Feller, J. (2016). A Rift in the Ground: Theorizing the Evolution of Anchor Values in Crowdfunding Communities through the Oculus Rift Case Study. Journal of the Association for Information Systems Volume, 17(10). https://doi.org/10.17705/1jais.00439
Hair, J., Black, W., Babin, B., & Anderson, R. (2010). Multivariate Data Analysis: A Global Perspective.
Hair, J. F. (2011). Multivariate Data Analysis: An Overview BT - International Encyclopedia of Statistical Science (M. Lovric (ed.); pp. 904–907). Springer Berlin Heidelberg. https://doi.org/10.1007/978-3-642-04898-2_395
Hariwibowo, I. N., Wulandari, C. E., & Setyohadi, D. B. (2022). Agency Relation in Online Charity Crowdfunding : The Role of Transparency to Attract Donation. 2022. https://doi.org/10.5171/2022.506046
Hendratmi, A., Ryandono, M. N. H., & Sukmaningrum, P. S. (2020). Developing Islamic crowdfunding website platform for startup companies in Indonesia. Journal of Islamic Marketing, 11(5), 1041–1053. https://doi.org/10.1108/JIMA-02-2019-0022
Jøsang, A., Ismail, R., & Boyd, C. (2007). A survey of trust and reputation systems for online service provision. Decision Support Systems, 43(2), 618–644. https://doi.org/https://doi.org/10.1016/j.dss.2005.05.019
Kamarudin, M. K., Izzati, N., Norzilan, M., Nur, F., Mustaffa, A., & Khidzir, M. (2023). Why Do Donors Donate ? A Study on Donation-Based Crowdfunding in Malaysia. Sustainability, 1–16.
Kasri, R. A., & Indriani, E. (2021). Empathy or perceived credibility? An empirical study of Muslim donating behaviour through online charitable crowdfunding in Indonesia. International Journal of Islamic and Middle Eastern Finance and Management. https://doi.org/10.1108/IMEFM-09-2020-0468
Kuo, Y. F., Lin, C. S., & Wu, C. H. (2020). Why Do People Intend To Back Crowdfunding Projects ? Journal of Electronic Commerce Research, 180–196.
Kwak, D., & Ramamurthy, K. R. (2019). Beautiful is Good and Good is Reputable : Multiple-Attribute Charity Website Evaluation and Initial Perceptions of Reputation Under the Halo Effect Beautiful is Good and Good is Reputable : Multiple- Attribute Charity Website Evaluation and Initial Percep. 20(11). https://doi.org/10.17705/1jais.00580
Latifah, F., & Lubis, R. (2020). Digitalization of ZISWAF Development in Indonesia. CIFET. https://doi.org/10.4108/eai.21-9-2019.2293962
Liu, L., Suh, A., & Wagner, C. (2018). Empathy or perceived credibility? An empirical study on individual donation behavior in charitable crowdfunding. Internet Research, 28(3), 623–651. https://doi.org/10.1108/IntR-06-2017-0240
Mark Geiger, K. (2022). Attracting the crowd in online fundraising: A meta-analysis connecting campaign characteristics to funding outcomes. ELSAVIER, 128. https://doi.org/https://doi.org/10.1016/j.chb.2021.107061
Masrizal, Sukmana, R., Trianto, B., & Zaimsyah, A. M. (2022). Determinant factor of crowdfunders’ behavior in using crowdfunding waqf model in Indonesia: two competing models. Journal of Islamic Marketing, 2020. https://doi.org/10.1108/JIMA-08-2021-0246
Mayshak, R., Sharman, S. J., Zinkiewicz, L., & Hayley, A. (2017). The influence of empathy and self-presentation on engagement with social networking website posts. Computers in Human Behavior. https://doi.org/10.1016/j.chb.2017.02.026
Nakagawa, K., & Kosaka, G. (2022). What social issues do people invest in? An examination based on the empathy–altruism hypothesis of prosocial crowdfunding platforms. Technovation, 114, 102508. https://doi.org/https://doi.org/10.1016/j.technovation.2022.102508
Prashar, A., & Gupta, P. (2023). How to build trust in Gen Y in online donation crowdfunding: an experimental study. Behaviour & Information Technology, 1–18. https://doi.org/10.1080/0144929X.2023.2183061
Purwandari, B., Khairiyah, L., Purwaningsih, M., Hidayanto, A. N., Budi, N. F. A., & Phusavat, K. (2022). Why do people donate online? A perspective from dual credibility transfer. International Review on Public and Nonprofit Marketing. https://doi.org/10.1007/s12208-022-00345-3
Ramadhan, A. R., Azri, S. R., Ridha, M. R., & Email, C. (2023). Strategies and Innovations in the Management of ZISWAF Funds through Digital Platforms for Sustainable Community Development. International Proceedings of Islamic Philanthropy, 81–91.
Saeed Awadh Bin-Nashwan, Meshari Al-Daihani, Hijattulah Abdul-Jabbar, L. H. A. A.-T. (2022). Social solidarity amid the COVID-19 outbreak: fundraising campaigns and donors’ attitudes. Emerald Publishing Limited, 42(3/4), 232–247. https://doi.org/https://doi.org/10.1108/IJSSP-05-2020-0173
Shaikh, S. A. (2022). Mobilizing Philanthropy Instruments in Development Assistance BT - Islamic Philanthropy: Exploring Zakat, Waqf, and Sadaqah in Islamic Finance and Economics. In A. G. Ismail, R. Abdullah, & M. H. Zaenal (Eds.), Palgrave Macmillan (pp. 51–72). Springer International Publishing. https://doi.org/10.1007/978-3-031-06890-4_3
Small, D., Loewenstein, G., & Slovic, P. (2007). Sympathy and Callousness: The Impact of Deliberative Thought on Donations to Identifiable And Statistical Victims. Organizational Behavior and Human Decision Processes, 102, 143–153. https://doi.org/10.1016/j.obhdp.2006.01.005
Su, Z., Mcdonnell, D., Li, X., Bennett, B., Šegalo, S., Abbas, J., Cheshmehzangi, A., & Xiang, Y. (2021). COVID-19 Vaccine Donations — Vaccine Empathy or Vaccine Diplomacy ? A Narrative Literature Review. 1–10.
Wei, C., Yu, Z., & Li, Y. (2021). Empathy impairs virtue: the influence of empathy and vulnerability on charitable giving. Internet Research, 31(5), 1803–1822. https://doi.org/10.1108/INTR-07-2020-0407
World Population Review. (2022). Muslim Population by Country. World Population Review.
Zauro, N. A., Saad, R. A. J., Ahmi, A., & Mohd Hussin, M. Y. (2020). Integration of Waqf towards enhancing financial inclusion and socio-economic justice in Nigeria. International Journal of Ethics and Systems, 36(4), 491–505. https://doi.org/10.1108/IJOES-04-2020-0054
Zhang, X., Tao, X., Ji, B., Wang, R., & Silvia, S. (2023). The Success of Cancer Crowdfunding Campaigns : Project and Text Analysis Corresponding Author : 25, 1–22. https://doi.org/10.2196/44197
Zhao, Q., Chen, C.-D., Wang, J.-L., & Chen, P.-C. (2017). Determinants of backers’ funding intention in crowdfunding: Social exchange theory and regulatory focus. Telematics and Informatics, 34(1), 370–384. https://doi.org/https://doi.org/10.1016/j.tele.2016.06.006
Zhou, M. J., Lu, B., Fan, W. P., & Wang, G. A. (2018). Project description and crowdfunding success : an exploratory study. 259–274. https://doi.org/10.1007/s10796-016-9723-1
