Liquidity: Jurnal Riset Akuntansi dan Manajemen

Analisis Minat Berinvestasi Bagi Milenial dan Generasi Z

Marifatul Hikmah, Aminudin, Husnayetti — Tue, 19 Nov 2024 15:29:39 +0000

The increase in the number of BEI investors is dominated by Generation Z and Millennials. The increase in the number of investors is expected to improve the standard of living of investors. The dominance of investors from Generation Z and Millennials is considered good, because it can improve the performance of financial institutions. However, the increase in the number of investors raises questions for researchers, because this increase occurs in line with the development of information technology and massive information regarding investment behavior carried out by influencers. Therefore, this research aims to measure the influence of investment knowledge, the influence of returns, the influence of Influencers and the influence of the fear of missing out attitude or attitude of joining in on Generation Z and Millennials. The analysis used is Structural Equation Modeling (SEM) – PLS analysis with the Multiple Group Analysis (MGA) method. The results of this research are that returns have a positive effect on investment interest for both Generation Z and Millennials who live in Jabodetabek. Meanwhile, other variables have a negative effect on investment interest.

Kredit Usaha Rakyat, Literasi Keuangan dan Modal Sendiri Terhadap Peningkatan Pendapatan Peternak Sapi

Thizar Winulang, Nabila Na’ma Aisa — Tue, 22 Oct 2024 17:46:13 +0000

People's Business Credit (KUR) is a government program issued by the government to improve the performance of MSMEs. One of the MSMEs is cattle breeders who use KUR at the BRI Pleret Unit. The aim of this research is to see whether there is an influence of several independent variables, namely People's Business Credit, Financial Literacy and Own Capital on the dependent variable, namely Increased Income. The location of this research is in Pleret District, Bantul Regency with a sample taken of 75 respondents using the standardized random sampling method which was distributed through a questionnaire. The data analysis technique used is multiple linear regression analysis. The results of this research show that People's Business Credit (KUR) has an effect on increasing income but Financial Literacy and Own Capital have no effect on increasing income.

Implementasi Program Customer Relationship Management (CRM) Pada Showroom Mulya Motor Subang Jawa Barat Tahun 2024

Widya Soendari, Widya Sastika — Tue, 22 Oct 2024 17:45:57 +0000

The rapid development of the times requires companies to improve the quality of relationships with customers. The automotive industry in Indonesia, which is increasingly competitive, requires continuous innovation as well as efforts to build long-term relationships with customers. The growing number of vehicles and changing customer preferences demand effective strategies in retaining and attracting new customers. In this context, the use of Customer Relationship Management (CRM) through membership cards can be an effective strategy to improve customer satisfaction, retention and loyalty. This study aims to evaluate the design, implementation, and effectiveness of CRM programs using membership cards at Mulya Motor Showroom. The method used is qualitative research with a descriptive approach, which includes analysis of the object of research, description of findings based on data, and detailed research. The results showed that the implementation of CRM through membership cards is effective in increasing customer satisfaction, retention, and loyalty. For optimal results, companies need to consistently promote CRM programs to attract customer attention.

Implementasi Manajemen Konten Pemasaran pada Akun Media Sosial Instagram @Albha.Tour Tahun 2024

Nazhifah Qonita Warastri, Ati Mustikasari — Tue, 22 Oct 2024 17:45:39 +0000

The purpose of this study is to determine the planning of content creation, content implementation, and evaluation of content marketing on the @albha.tour Instagram social media account in 2024. The research method used in this study uses descriptive qualitative research methods, because the results of this study are explained in the form of words sourced from sources who have data related to this study. The results of this study found that a content planning schedule has been prepared for Instagram @albha.tour social media accounts, the application of marketing content by creating content for the @albha.tour Instagram account, and content evaluation through insights obtained in the form of the number of likes, shares, impressions, and the number of accounts interacting with related content. The conclusions obtained include knowing the purpose of marketing content carried out, conducting content ideas and planning, content creation, and the results of content that has been posted.

Implementasi Manajemen Konten Marketing pada Akun Instagram @paradisojuicebali_

Roselle Fatisya, Donni Junipriansa — Tue, 22 Oct 2024 16:55:41 +0000

Bali Paradiso Juice has been using an Instagram account to promote its business since December 2018 with the username @paradisojuicebali_. The account last uploaded a post in January 2023. The number of followers shows 157 followers and 31 posts. The problems with the Bali Paradiso Juice Instagram account include no one managing the Bali Paradiso Juice Instagram account, ineffective promotion, uninteresting content, and lack of captions. This study was conducted to determine the planning, organization, implementation, and supervision in creating marketing content on the @paradisojuicebali_ Instagram account. The type of research used in this study is descriptive qualitative using non-participant observation methods, structured interviews, and documentation. The characteristics of the content that has been created by the author refer to awareness content (soft selling) and entertainment. From the results of the evaluation related to the content that has been uploaded, looking at Instagram insights, although it has not increased significantly, overall the content that has been created is quite good when viewed from several non-followers.