Penerapan E-Commerce Dalam Meningkatkan Daya Saing Usaha
Keywords:
usaha mikro, komunikasi, jejaring, global
Abstract
The objectives of the study are to: (1) analyze any motives that drives entrepreneurs use e- commerce; (2) reviewing the benefits of e-commerce for entrepreneurs and; (3) analyze the barriers of entrepreneurs in implementing e-commerce. The result indicates that the motive of entrepreneurs in implementing e-commerce are accessing global markets 56%, promoting the product 63%, branding 56%, close to the customers 74%, helps communication quickly to customers 63% and satisfying the customers 56%. Beside, the benefits are satisfying the customers 74% and competitive advantage 81%. The barriers faced by entrepreneurs are the lack of human resources 40%, the high cost of 20%, licensing difficulties 20%, and business network 20% .
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Kalakota dan Whinston, 1996, Frontiers Of Electronic Commerce, Addison-Wesley Publilshing Company, Inc, Massachusetts,
Burgess, et al. (2003), "Factors Affecting Adoption of Electronic Commerce Technologies by SMEs: an Australian Study", Journal of Small Business and Enterprise Development, Vol.10 No.3.
Mc Daniel dan Gates, 2001, Riset Pemasaran Kontemporer, Salemba Empat, Jakarta
Suyanto, M., 2003, Strategi Periklanan pada E- Commerce Perusahaan Top Dunia, Andi Yogyakarta
Poon, S and Swatman,P.M.C, 1999, An Exploratory Study of Small Business Internet Commerce Issues, Information and Management, Vol 35, pp.9-18
Santosa, S., 2002, E-Commerce Tantangan Kompetensi Akuntan dalam menghadapi Isu Internal Kontrol, Vol 4 no 1, puslit.petra.ac.id
Sugiyono, 2011, Metode Penelitian Kuantitatif Kualitahf dan R&D. Bandung: Alfabeta
Aji, S., 2007, Pengantar Tekhnologi Informasi. Salemba Impotek, Jakarta
Yau, O.B. ,2002, An Empirical Investigation of the Impact of Business to busines Electronic Commerce Adoption on theBusiness Operation of Hong Kong Manufacturers, First Monday, Vol.7 No.9.
Soliman, F. dan Youssef, M.A. 2003, Internet- Based E-commerce and Tts Impact on Manufacturing and Business Operation, Industrial Management & Data Systems, Vol.103 No.8
