Strategi Pengembangan Usaha Sepuluh Wirausaha Muda Tenant Program IbK STIE Ahmad Dahlan Jakarta

  • Asriyal Asriyal STIE Ahmad Dahlan Jakarta
  • Sutia Budi STIE Ahmad Dahlan Jakarta
Keywords: wirausaha muda, kewirausahaan

Abstract

The purpose of this study is to: (1) review and analyze the strategies that have been implemented by 10 young entrepreneur’s Program of IbK of STIEAD Jakarta in developing their businesses over the years; (2) identify and analyze the strategies that will be run by them for the next day; (3) analyze and formulate proposals for business development strategy is relevant to young entrepreneurs run by them. The results shows, the strategy which conducted by them is actually still conventional and little is applying modern business patterns. However, they have a plan/strategy development effort that started steady state. Targets that have been set should be reassessed and to be rationalized, if the strategy is capable of being implemented. The recommendations concerned are for all tenants should have self determination for entrepreneurship, able to instill confidence, and always looking for a way out in case of a deadlock

References

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Juanda, B., 2009, Metodologi Penelitian Ekonomi dan Bisnis, IPB Press, Bogor
Suryana, 2006, Kewirausahaan Pedoman Praktis, Kiat, dan Proses Menuju Sukses, Salemba Empat, Jakarta
Zimmerer W.T.,, 2001, Pengantar Kewirausahaan dan Manajemen Bisnis Kecil, Prenhallindo: Edisi Bahasa Indonesia, Jakarta
Published
2018-07-02
Section
Articles