Analisis Minat Berinvestasi Bagi Milenial dan Generasi Z
Abstract
The increase in the number of BEI investors is dominated by Generation Z and Millennials. The increase in the number of investors is expected to improve the standard of living of investors. The dominance of investors from Generation Z and Millennials is considered good, because it can improve the performance of financial institutions. However, the increase in the number of investors raises questions for researchers, because this increase occurs in line with the development of information technology and massive information regarding investment behavior carried out by influencers. Therefore, this research aims to measure the influence of investment knowledge, the influence of returns, the influence of Influencers and the influence of the fear of missing out attitude or attitude of joining in on Generation Z and Millennials. The analysis used is Structural Equation Modeling (SEM) – PLS analysis with the Multiple Group Analysis (MGA) method. The results of this research are that returns have a positive effect on investment interest for both Generation Z and Millennials who live in Jabodetabek. Meanwhile, other variables have a negative effect on investment interest.
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