Penguatan Menajamen Usaha Mikro Kecil dan Menengah (UMKM) di Indonesia: Studi Literatur
Abstract
Micro, small and medium enterprises (MSMEs) have an important role in the economy. Absorb a lot of labor so as to reduce unemployment. But on the other hand, MSMEs often face many obstacles that prevent their business from developing. In fact, many MSMEs have failed so that they go bankrupt. Efforts are needed so that MSMEs can overcome their problems and develop properly. This study aims to identify problems that are often experienced by MSMEs and find solutions. In addition, this research also provides an overview of management strategies, methods, and practices that can be applied to strengthen MSMEs in Indonesia. The research method used is a literature analysis method through the stages of searching, collecting, selecting, and critically analyzing various literature sources relevant to the research topic. Then researchers collect and select the most relevant literature sources using a critical and reflective approach. This research explores management strategies, methods, and practices that can be used to strengthen MSMEs, such as human resource development, information technology adoption, effective financial management, digital marketing strategies, supply chain management, and quality management. From the research, it is concluded that the comprehensive implementation of these strategies can improve operational efficiency, competitiveness, and sustainability of MSMEs in Indonesia.
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