Implementasi Manajemen Konten Pemasaran pada Media Sosial Instagram @foodbazaartantri Tahun 2024

Abstract

Tantri is a form of service allowance for food and beverage business owners as an innovative solution that uses a system via Scan QR Menu technology and a special cashier application for cafe needs or restaurants that aim to improve service efficiency for customers. By maximizing the content marketing design, the image of Tantri services can be more widely known. The type of research applied in this study is descriptive qualitative using observation, interview, documentation and triangulation techniques procedures. Through results design, implementation, and evaluation of content marketing creation on Instagram social media @foodbazaartantri, with this application, you can get insight into the @foodbazaartantri Instagram account overall increases. It is hoped that with this research, companies can continue and develop design results and content marketing ideas on Instagram social media @foodbazaartantri so that it can have more attraction, increase interaction activities, as well add insight from each content obtained.