Implementasi Manajemen Konten Pemasaran pada Akun Media Sosial Instagram @Albha.Tour Tahun 2024
Abstract
The purpose of this study is to determine the planning of content creation, content implementation, and evaluation of content marketing on the @albha.tour Instagram social media account in 2024. The research method used in this study uses descriptive qualitative research methods, because the results of this study are explained in the form of words sourced from sources who have data related to this study. The results of this study found that a content planning schedule has been prepared for Instagram @albha.tour social media accounts, the application of marketing content by creating content for the @albha.tour Instagram account, and content evaluation through insights obtained in the form of the number of likes, shares, impressions, and the number of accounts interacting with related content. The conclusions obtained include knowing the purpose of marketing content carried out, conducting content ideas and planning, content creation, and the results of content that has been posted.
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