Penerapan Manajemen Konten Pemasaran pada Akun Media Sosial Instagram @dk.coffeeciparay Tahun 2024

Abstract

This research aims to analyze the implementation of content marketing management on the Instagram social media account @dk.coffeeciparay in 2024. The study uses a qualitative method with a case study approach, collecting data through observation, interviews, and content analysis. The research findings show that the content strategy employed has successfully increased customer interaction and trust through the use of appealing visuals, clear product information, and interactive content such as quizzes and polls. The study emphasizes the importance of creating content that is not only informative but also interactive in an effort to build stronger relationships with the audience. Educational content that is relevant to the audience's needs plays a significant role in building customer loyalty and encouraging them to take action, such as making purchases. This research also highlights the need for thorough and targeted content planning to achieve desired marketing goals.