Analisis Pengaruh Servicescape Terhadap Revisit Intention yang Dimediasi oleh Perceived Service Quality pada Omah Teko Guest House Yogyakarta

Abstract

This study aims to evaluate the impact of Servicescape on revisit intention at Omah Teko Guest House Yogyakarta, which is mediated by perceived service quality. Quantitative associative research methodology is being used. The data collection technique uses Non-probability sampling with accidental sampling technique of 100 visitors (Lemeshow formula) and The partial least squares (PLS) method of data analysis was employed in this investigation. The study's findings provide empirical evidence that Servicescape has a direct and significant effect on Perceived Service Quality at Omah Teko Guest House. The intention to revisit is directly and significantly impacted by perceived service quality. Revisit Intention is significantly and directly impacted by Servicescape. Through Perceived Service Quality, Servicescape has a direct and considerable impact on Revisit Intention. Perceived Service Quality can mediate Servicescape on Revisit Intention in partial mediation.