Strategi Kebijakan dalam Meningkatkan Kapasitas UMKM Kota Tangerang Selatan Berdasarkan Karakteristik dan Sebaran Usaha
Abstract
This study aims to analyze the profile and geographical distribution of MSMEs in the restaurant sector in South Tangerang City and formulate a policy strategy to strengthen business capacity based on these characteristics. Using a descriptive-qualitative approach, this study processes secondary data from the South Tangerang City Government in 2025 and interprets it through structural and spatial analysis. The results of the study show that the structure of restaurant MSMEs is dominated by micro enterprises by 83.36%, while small businesses only cover 16.64% and there are no medium enterprises. This condition indicates limited business capacity and the missing middle phenomenon that hinders the development of MSMEs towards a higher scale. In addition, the distribution of MSMEs is uneven between sub-districts, with the highest concentrations being in Pondok Aren, East Ciputat, and Pamulang, while areas such as Setu have a much smaller number of MSMEs. These findings confirm the need for targeted and contextual policies through strategies based on business structures and regional characteristics. These strategies include strengthening the basic capacity of micro businesses, facilitating small business growth, building community-based MSME clusters, and integrating structural-spatial approaches to produce more targeted policies. This research contributes to the preparation of a policy model that can support the equitable distribution of MSME growth and increase the competitiveness of the culinary sector in South Tangerang City
References
Handriyani, R., Oktavia, S., & Harahap, E. S. (2025). The Role of MSMEs in Driving the Regional Economy: A Case Study of Medan City. Outline Journal of Economic Studies., 4(2), 164–174. https://doi.org/10.61730/n7nggh60
Pratama, B. H. S., Maghfiroh, S., Sifa, A., Rohmah, K. N., Ridwan, M., & Sofiah, U. (2024). Peran Pemerintah dan Strategi Penguatan Ekonomi Kerakyatan dalam Pemberdayaan UMKM Go Digital di Purwokerto. Jurnal Ekonomi, Bisnis Dan Manajemen, 3(4), 382–401. https://doi.org/10.58192/ebismen.v3i4.2821
Dhillon, S., & Munjal, N. (2022). Convenience Food Lifestyle Segments – A Study of Delhi - NCR. Indian Journal of Marketing, 52(7), 56. https://doi.org/10.17010/ijom/2022/v52/i7/170539
Chandrasekaran, N., & Indira, A. (2025). Drivers of Sustainable Urban Livelihood Entrepreneurship in Chennai. European Journal of Research in Applied Sciences, 15(1), 60–74. https://doi.org/10.62693/b0gpps30
Aprilia, N., Subroto, W. T., & Sakti, N. C. (2025). The Role of Small and Medium Enterprises (SMEs) in Supporting the People’s Economy in Indonesia. International Journal of Research and Scientific Innovation, XI(XII), 368–376. https://doi.org/10.51244/ijrsi.2024.11120036
Fauziah, A., Viola, A., Ardianti, A. R., Maulida, F., & Daeli, E. G. (2024). Peran UMKM terhadap Stabilitas Ekonomi Indonesia. Jurnal Riset Akuntansi, 2(4), 83–92. https://doi.org/10.54066/jura-itb.v2i4.2593
Salsabillah, W., Hafizzallutfi, N., Azizah, U., Tarissyaa, T., Fathona, M., & Raihan. (2023). The role of micro, small, and medium enterprises (msmes) in supporting the indonesian economy. https://doi.org/10.59066/ijoms.v2i2.339
Das, T. C., & Das, D. (2024). Assessing Challenges and Policy Interventions for MSMEs in Industrial Estates: Insights from Assam, India. Deleted Journal, 2024(4), 993–1006. https://doi.org/10.53935/jomw.v2024i4.598
Hasbiah, T. S., Virda, F. P., Irwan, F. F., & Chasanah. (2024). Optimizing the Role of MSMEs in Regional Economic Growth: Challenges and Opportunities. Journal of Economic Education and Entrepreneurship Studies, 5(3), 530–542. https://doi.org/10.62794/je3s.v5i3.4310
Irmal, I., Sutoro, Muh., & Khair, O. I. (2024). Pemanfaatan Teknologi Informasi untuk Meningkatkan Penjualan Produk UMKM Melalui Digital Marketing di Kelurahan Keranggan, Setu, Tangerang Selatan. Indonesian Journal of Society Engagement, 5(1). https://doi.org/10.33753/ijse.v5i1.153
Pramesti, K. D., & Handayani, T. (2025). Optimization of Digitalization-Based MSMEs by the Dinas Koperasi dan UKM of South Tangerang City. Economic Education and Entrepreneurship Journal, 8(1), 112–118. https://doi.org/10.23960/e3j/v8.i1.112-118
Lubis, A. L. (2023). Implementasi Penyaluran Dana Bantuan Langsung Tunai bagi UMKM pada Masa Pandemi di Kota Tangerang Selatan. JISIP (Jurnal Ilmu Sosial Dan Pendidikan), 7(1). https://doi.org/10.58258/jisip.v7i1.4435
Putri, A., & Rahmawati, R. (2024). Inovasi Pelayanan Perizinan Berusaha Terintegrasi Secara Elektronik atau Online Single Submission (OSS) Bagi UMKM di Kota Tangerang. Antasena, 2(2), 125–137. https://doi.org/10.61332/antasena.v2i2.219
Budiyanto, A., & Effendy, A. A. (2020). Analisa kebijakan pemerintah Kota Tangerang Selatan terhadap pemberdayaan Koperasi dan UMKM dan dampaknya terhadap pemerataan kesejahteraan masyarakat. 4(1), 80–93. https://doi.org/10.33753/MANDIRI.V4I1.77
Suardi, W. (2017). Catatan kecil mengenai desain riset deskriptif kualitatif. EKUBIS: Jurnal Ekonomi, Keuangan, & Bisnis, 2(2), 1-11.
Soendari, T. (2012). Metode penelitian deskriptif. Bandung, UPI. Stuss, Magdalena & Herdan, Agnieszka, 17, 75.
Gobbilla, U., & Sanjana, C. (2025). A study on analysing the impact of demographic factors on purchasing decisions of consumers at Bajaj electronics. International Journal of Advanced Engineering, Management and Science, 11(4), 212–225. https://doi.org/10.22161/ijaems.114.22
Keshani, R., & Ghadiri Nejad, M. (2025). Demographic Insights and Consumer Behavior in the Art Market: Intersectionality, Purchasing Power, and Marketing Strategies. Scientific Hypotheses., 1. https://doi.org/10.69530/r0fr4m18
Almodóvar-González, M., Sánchez-Escobedo, M. C., & Fernández-Portillo, A. (2019). Linking demographics, entrepreneurial activity, and economic growth. 40(28). https://ww.revistaespacios.com/a19v40n28/19402824.html
Ramachandra, P. (2025). The Business Case for Accessibility: How Inclusive UI Engineering Drives Economic Growth. European Journal of Computer Science and Information Technology, 13(10), 73–85. https://doi.org/10.37745/ejcsit.2013/vol13n107385
Hoogstra, G., & Dijk, van J. (2004). Explaining firm employment growth: Does location matter? Small Business Economics, 22(3), 179–192. https://doi.org/10.1023/B:SBEJ.0000022218.66156.AC
Joel, O. T., & Oguanobi, V. U. (2024). Data-driven strategies for business expansion: Utilizing predictive analytics for enhanced profitability and opportunity identification. International Journal of Frontiers in Engineering and Technology Research. https://doi.org/10.53294/ijfetr.2024.6.2.0035
Filani, O. M., Sakyi, J. K., Okojie, J. S., Nnabueze, S. B., & Ogedengbe, A. O. (2022). Market Research and Strategic Innovation Frameworks for Driving Growth in Competitive and Emerging Economies. 3(2), 94–108. https://doi.org/10.54660/.ijfmr.2022.3.2.94-108
Aini, N. (2024). MSME Development and Growth Strategy in Indonesia: Challenges and Opportunities in the Digital Economy Era. Proceedings of The International Conference on Business and Economics, 2(2), 107–113. https://doi.org/10.56444/icbeuntagsmg.v2i2.1975
Al Attqia, A. A., Arifudin, A., Jamaludin, Moh. H., Haikal, T. F., & Bayhaqi, R. (2024). Analisis Pengembangan Usaha Kecil dan Menengah di Lingkungan Berpenghasilan Rendah. Jurnal Ekonomi Dan Pembangunan Indonesia. Semarang, 2(2), 264–271. https://doi.org/10.61132/jepi.v2i2.591
Yahya, A. S., Fikri, M., Judijanto, L., Utami, E. Y., & Iskandar, D. (2024). Analysis of the Impact of Government Policy, Technological Innovation, and Availability of Business Capital on the Growth of Small and Medium Enterprises in Indonesia. https://doi.org/10.58812/wsbm.v2i01.697
Ratnaningtyas, H., Wicaksono, H., & Irfal, I. (2025). Barriers and Opportunities for MSME Development in Indonesia: Internal and External Perspectives. International Journal of Multidisciplinary Approach Research and Science, 3(01), 163–170. https://doi.org/10.59653/ijmars.v3i01.1337
Antoni, A., & Karlin, K. (2024). Pengaruh Inovasi Produk, Literasi Keuangan, dan Akses Pembiayaan terhadap Pertumbuhan UMKM di Indonesia. Jurnal Akuntansi Dan Keuangan West Science, 3(03), 227–238. https://doi.org/10.58812/jakws.v3i03.1599
Setiawan, A. R., Karman, K., Nugroho, A. C., Dunan, A., & Mudjiyanto, B. (2023). Digital Strategies and Policy Approach for Small Medium Micro Business Development in Indonesia (pp. 71–86). https://doi.org/10.1007/978-981-99-5142-0_5
Copyright (c) 2026 Liquidity
This work is licensed under a Creative Commons Attribution 4.0 International License.
